Road accidents are the main cause of death and serious injury in young people up to 24 years old. Almost all of them are due to avoidable risk behavior. At the same time, hundreds of youngsters in their late teens and early twenties receive their driver’s license every day. It couldn’t be more urgent. We were asked by Brisa, Portugal's Highway Company, to deliver young drivers a safety message in an unforgettable way – so that it stays with as they grow into experienced drivers.