365: A brand against indifference

The one night everybody stayed out late, we launched a brand to help those who stay out all year. Inspired by the number of nights that many homeless stay out on the streets, we bought to life a new urban wear brand, to be launched on Lisbon's edition of Vogue Fashion's Night Out: the 365. On the previous week, celebrities helped us to get it known. And on the big night, we finally revealed that the 365 urban wear was, in fact, the 365 nights out. More than a fashion brand, it was a brand against indifference, by the NGO Comunidade Vida Paz.

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